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Frequently Asked Questions
1
What does the brand book / web design service include exactly?
Brand Book: A complete visual identity system: 1:1 briefing, competitor and target audience analysis, strategic definition (mission, vision, tone), logo and symbol design (if applicable), color palette, typography, usage guidelines, visual applications (stationery, social media, mockups), and a final PDF ready to use.
Web Design: Includes the initial briefing, user and competitor analysis, sitemap creation, wireframes, full design in Figma (UI/UX) with an interactive prototype, and final presentation. The goal is not only for your website to look great but also to guide the user, build trust, and drive conversions into sales.
Web Design: Includes the initial briefing, user and competitor analysis, sitemap creation, wireframes, full design in Figma (UI/UX) with an interactive prototype, and final presentation. The goal is not only for your website to look great but also to guide the user, build trust, and drive conversions into sales.
1
How long does a project take?
The timeline depends on the complexity of the project:
Complete Brand Book: Between 3 to 5 weeks, including research, design, and revisions.
Web Design in Figma: Between 2 to 4 weeks, depending on the number of pages and the required level of detail
Complete Brand Book: Between 3 to 5 weeks, including research, design, and revisions.
Web Design in Figma: Between 2 to 4 weeks, depending on the number of pages and the required level of detail
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What if I don’t like the result?
If you’re not satisfied with the outcome, I’ll refund your money, and the project won’t be published or used as a testimonial. I work with this guarantee because I believe in the quality of my process and want you to feel secure when investing: I take on all the risk—you only win if the result meets your expectations.
1
Do I need to have defined branding to request a web design?
It’s not mandatory to have a brand book in place to request a web design, but it does make a big difference:
If you already have a brand book, I’ll apply your visual identity directly (colors, typography, graphic style) to the web design to ensure consistency across all channels.
If you don’t have branding, I can create a visual foundation from scratch (palette, typography, image style) so your website doesn’t feel improvised. This involves additional research and development, so it comes with an extra cost.
This way, you ensure your website projects professionalism—either by applying your current branding or by building a functional one tailored to your site.
If you already have a brand book, I’ll apply your visual identity directly (colors, typography, graphic style) to the web design to ensure consistency across all channels.
If you don’t have branding, I can create a visual foundation from scratch (palette, typography, image style) so your website doesn’t feel improvised. This involves additional research and development, so it comes with an extra cost.
This way, you ensure your website projects professionalism—either by applying your current branding or by building a functional one tailored to your site.
1
Why are your prices significantly lower than other agencies for similar results?
My current prices are lower than those of a traditional agency because I’m in the process of building my portfolio and case studies.
That means you have the opportunity to access a service with the same dedication, strategy, and quality you’d find at a premium agency—but at a symbolic cost.
The only thing I ask in return is permission to showcase your project as part of my portfolio. That way, we both win: you receive high-value work at a special price, and I continue strengthening my professional track record.
That means you have the opportunity to access a service with the same dedication, strategy, and quality you’d find at a premium agency—but at a symbolic cost.
The only thing I ask in return is permission to showcase your project as part of my portfolio. That way, we both win: you receive high-value work at a special price, and I continue strengthening my professional track record.
1
How is payment made?
Payment is made via bank transfer. To start a project, I request a 50% upfront deposit as a commitment, and the remaining 50% is only paid once the work is completed and approved (PayPal available). Everything is backed by a digital contract that sets out deliverables, timelines, and guarantees.
The contract also specifies that if you’re not satisfied with the result, your money will be refunded, and the work won’t be published or used as a testimonial. This way, the process is safe, transparent, and risk-free for you.
The contract also specifies that if you’re not satisfied with the result, your money will be refunded, and the work won’t be published or used as a testimonial. This way, the process is safe, transparent, and risk-free for you.
1
Do you work with clients from anywhere in the world?
Yes, I work with clients from all over the world 🌍.
All my services and deliverables (brand books in PDF, web designs in Figma, social media assets) are 100% digital, so it doesn’t matter where you are—the entire process can be done online with the same quality and communication.
International payments can be made via bank transfer or PayPal, and everything is backed by a digital contract and satisfaction guarantee.
All my services and deliverables (brand books in PDF, web designs in Figma, social media assets) are 100% digital, so it doesn’t matter where you are—the entire process can be done online with the same quality and communication.
International payments can be made via bank transfer or PayPal, and everything is backed by a digital contract and satisfaction guarantee.
1
How do I know that investing in design will actually bring me results?
Investing in a brand book or web design isn’t just paying for aesthetics—it’s about creating a strategic asset for your business:
A solid brand book gives you consistency and professionalism across every touchpoint, boosting trust and increasing the perceived value of your brand.
Un diseño web optimizado aplica principios de UX y psicología del consumidor para guiar al usuario, derribar objeciones y motivarlo a tomar acción.
Trust sells: when your brand communicates clarity and professionalism, clients are more willing to choose you, recommend you, and buy from you.
A solid brand book gives you consistency and professionalism across every touchpoint, boosting trust and increasing the perceived value of your brand.
Un diseño web optimizado aplica principios de UX y psicología del consumidor para guiar al usuario, derribar objeciones y motivarlo a tomar acción.
Trust sells: when your brand communicates clarity and professionalism, clients are more willing to choose you, recommend you, and buy from you.