Transforming Mycology into a Clear and Trustworthy Brand
Building a Solid Identity from Scratch
Fungiregeneración was born with the mission of educating and guiding experiences around the world of mushrooms and mycotourism. However, the brand lacked a clear and consistent visual identity: its communication was scattered, without a system that conveyed trust and professionalism. The challenge was to transform a project with a meaningful purpose into a solid, recognizable brand capable of connecting not only with the general public but also with strategic partners.
A Clear Identity for a Purpose-Driven Project
The Fungiregeneración brand book consolidated a coherent and professional visual system that reflects its essence: nature, science, and education. The brand now has a consistent graphic language that builds trust, streamlines communication, and opens the door to new opportunities for growth and collaboration.
